Vital Gummies Campaign on Amazon

Role: Creative Lead
Scope of Project: Creative strategy, digital advertising, key visual development, visual design, dimension variables
Produced at: Anker
Client: Vital Proteins

Addison Rae, the third most-followed TikTok influencer (85M followers), has joined Vital Proteins as a global brand ambassador. To leverage this opportunities, I helped Vital Proteins to develop a new key visual and all new creative to execute a full-funnel Amazon strategy for their gummy product line.

Part 1 - Designed a combination of media placements to build awareness and drive traffic to Amazon destination pages.
Part 2 - Created a specialized brand store page to highlight promotional products.
Part 3 - Updated the product detail page that spoke to specific audiences to increase purchase and sales velocity.