About Edith Chan
I’m a design leader with 16+ years of experience shaping brand-driven and human-centered experiences across industries and platforms.
My career began in branding, advertising, and storytelling, where I learned how to build emotional connections between people and brands. Over time, my work naturally evolved into experience design and UX—bringing brand intent to life through thoughtful, seamless digital, physical, and service interactions.
As Associate Director of Experience Design at VML, I partner with cross-disciplinary teams to design end-to-end experiences that align brand strategy with real customer needs. I focus on translating vision into cohesive, connected experience systems that feel intentional, human, and impactful.
I’ve had the privilege of working with notable brands such as Microsoft, Hilton, Colgate, Sherwin-Williams, Vital Proteins, BIC, Anker—helping teams move beyond isolated campaigns toward integrated, experience-led ecosystems.
My work centers on experience strategy, brand transformation, and human-centered design, with a strong emphasis on collaboration across creative, UX, and technology teams.