Anker Global Brand Campaign

Role: Senior Art Director
Produced at: Anker
Client: Anker Brand Team

Results:
Brand awareness uplift of 44%, and a 590% growth in the company’s Twitter following.

Anker is one of the global leaders in charging technology. To grow brand awareness and promote fast charging technology to the masses, a global brand campaign was deployed.   

Adhering to brand guides and key visual assets, I led the US regional design team, collaborated with Anker central team, and worked with external agencies to deliver an omni-channel campaign that spanned through out-of-home, social media, brand community, digital, print, events, and retail in-store.