Wireless Charging Dock Amazon Listing Design
Role: Senior Art Director
Produced at: Anker
Client: Anker E-Commerce Team
Anker was launching an all new wireless charging dock that was just made for Amazon Fire HD 10 Plus. To amplify the voice of the product, I led the design team at Anker to create high quality visual content for the Amazon product listing, from concept to photoshoot, to 3D product rendering, and to graphic design.
Lifestyle Images.
Lifestyle photography is crucial in Amazon listing because it brings an element of aspirational living to the product. Not only it shows the product in use, but also helps customers imagine the product in their daily life. To create an immerse shopper experience and inspire purchasing decisions, I directed a photoshoot to create a set of lifestyle images that were displayed throughout the Amazon listing.
3D Rendering + Infographics.
To best show the product’s aesthetic and features, I led the display angles, lighting, and shadow of 3D product renderings. I also conceptualized and oversaw the execution of infographics that demonstrated product features and benefits.
Engage with Enhanced Brand Content.
Adding Enhanced Brand Content (EBC) to the product detail page can showcase the unique value proposition of the products. To enhance engagement and drive conversions, I conceptualized and oversaw the execution of visual content that was applied in the listing’s EBC.
